![]() ![]() The starting point for logo design is the initial discovery session with the client. GAP Clothing’s customer opinions reflect the importance of a logo and its design.Īfter looking at the importance of logo design, here is the process our designers take in order to create the perfect one. If the customer isn’t on board, if they don’t understand the motive and what it means for the brand, they will detach, and this can be detrimental to brand loyalty. Their customers were not fans of their contemporary and modern attempt, viewing it as cheap, tacky and dull instead. If your logo doesn’t represent your brand and business in the design, you have lost your chance.Ĭhas Berger implemented their new branding and logo across their new website design as well as their high-vis jackets and hard hats worn on their construction sites.ĭo you remember GAP Clothing announced a brand refresh back in 2010? Do you remember GAP Clothing near enough immediately reverting back to their previous logo due to the resulted backlash? Although not implemented in the UK, the entire world heard about the debacle that was GAP Clothing’s new logo. If your logo isn’t easy to digest within the first few seconds, people will lose interest. If your logo doesn’t pique interest straight away, you will be forgotten. It is common knowledge that our attention spans are getting shorter and shorter your logo needs to be designed with this in mind. Need more reasons behind logo importance and why it should be a top priority for any business? Have a read of the following points. ![]() So, if you want your business to be remembered, you need to design a memorable logo. Enables Consistency Throughout Your Business.Think about how many logos you recognise that don’t have their brand name integrated. Logo design is an integral part of your brand it is the foundation of brand recognition.
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